How To Get A Great Copywriter
If you have the desire to use the internet to make some cash, you'll need a site. That web site needs to be well written, particularly if you're hoping it will generate an income. Unless you're good at copywriting already it's a good idea to hire someone well-qualified to create the text on your website. A great copywriter can help you bring in more profits than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are the same. Some have a lot of talent. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Here are tips on how you can know the difference.
Does the copywriter have a site of his or her own? Any copywriter who is itnerested to create web copy should have a website that contains their biography, a resume, a few samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how are they going to be able to help you build yours? Pay attention to the copy on their site also. If you see lots of mistakes, this is a bad sign.
How well do you respond to the copy on the copywriter's site? This is more involved than merely finding grammar mistakes. Do you have any form of emotional response to the text on the web site? Does it cause you to like him or her? Does the web copy make you want to follow up and learn more about them? Does the copy make you feel like you want to employ that writer instantly? Does the copy make you want to run the other way? Does the copy make you furious? These are all crucial reactions and you should listen to them.
Perform some more background search on the writer. Try to find reviews on online forums and third-party websites. It's highly likely that the only reviews you are going to discover on the writer's web site are going to be positive. You want to do a search for the writer's name to see if there are any testimonials or reviews here on websites that aren't run by or able to be falsified by the writer him or herself. Look closely at these reviews. It is wise to ask the writer to provide you references too. You need to actually get a hold of each reference and get an honest opinion about the copywriter from each person.
Be sure you spend at least a little time browsing the samples furnished by the writer. It is a good idea to inquire about samples beyond the ones that are displayed on the site. This is particularly important when you're trying to hire a writer who claims to be an expert in a specific area. If the writing reads like a rewritten Wikipedia article, you better find another copywriter.
You have lots of options available to you when you're trying to figure out whether or not to hire a copywriter. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.
How To Get A Great Copywriter